Nestled in the heart of the South Pacific lies Samoa, a collection of islands that seamlessly blend rugged natural beauty with relaxation. Whether you're drawn to crystal-clear waters teeming with marine life or the ancient volcanic peaks cloaked in rainforest, Samoa promises a sensory feast.
We thought we’d uncover the best Samoan places to visit, as well as the wealth of things to do in Samoa both on land and at sea. We Australians are lucky in that we are rather close to this tropical paradise which is otherwise a rather remote travel destination for others around the world, with direct flights from several Australian cities.
Additionally, Australians do not require a visa for stays of up to 60 days in Samoa. All that’s left to do is consider getting Travel Insurance, whether you are planning to fly to Samoa or embark on a South Pacific cruise that includes these stunning islands as a port of call.
Samoan cities, towns, and villages worth a visit
Faleolo
Faleolo is a town located on the western coast of Upolu and likely your introduction to Samoa since it is home to Faleolo International Airport, the primary gateway to Samoa. The airport serves as a hub for domestic and international travel, connecting Samoa to destinations around the Pacific region and beyond.
Apia
Apia is Samoa’s bustling capital city on Upolu, where modern amenities blend seamlessly with Samoan tradition. As Samoa’s only true city, Apia is home to several historical sites, bustling markets, and a waterfront promenade with parks, restaurants, and shops alongside Apia Harbor.
Mulifanua
Mulifanua, a village on Upolu, is known for its ferry terminal, which provides regular ferry services between Upolu and Savai'i. The village is also home to the waterfront Sheraton Samoa Aggie Grey's Hotel & Bungalows, one of Samoa's most iconic hotels which first opened its doors nearly a hundred years ago.
Salelologa
Salelologa, the main town on the island of Savai'i, serves as the primary entry point to the island with its ferry terminal that connects to Upolu. The town offers markets, shops, restaurants, beaches, lava fields, and natural attractions such as the Saleaula Lava Fields and Afu Aau Waterfall.
Safotu
Located on the northern coast of Savai'I, Safotu invites exploration with its beautiful beaches, coral reefs, and snorkelling spots. It offers the chance to witness the famous Alofaaga Blowholes which we’ll detail more in a bit, as well as Peapea Cave.
Top Samoan natural attractions
To Sua Ocean Trench
Samoa's natural wonders are a major attraction for travellers, and one of the top spots to explore is the To Sua Ocean Trench. Located on the southeast coast of Upolu, the main island of Samoa, To Sua translates to "big hole". This picturesque swimming hole surrounded by tropical gardens and coconut palms is fed by ocean water through an underground channel. You can access the swimming hole via a ladder and enjoy a relaxing dip or snorkel in search of tropical fish and coral.
Piula Cave Pool
Upolu’s Piula Cave Pool is another great swimming location, this time offering a natural freshwater swimming hole formed within a series of lava tubes. Natural light filters through openings in the rock, illuminating the cave with a magical glow. The cave pool is just a short walk from the Piula Theological College.
Alofaaga Blowholes
The island of Savai'i offers the Alofaaga Blowholes, renowned for their impressive display of shooting seawater through volcanic rock formations. Formed by ancient lava tubes, much like Piula Cave Pool, these blowholes can reach heights of 30 meters, providing a spectacular display.
Lalomanu Beach
Upolu’s Lalomanu Beach is one of the South Pacific’s most picturesque beaches. Lalomanu epitomises tropical paradise with its powdery white sands, crystal-clear turquoise waters, and lush palm trees that stretch for kilometres. The coral reef just offshore is home to abundant marine life, making it a great spot for snorkelling in addition to kayaking and paddleboarding. This beach also offers the unique chance to stay overnight in a traditional Samoan-style open-sided thatched beach hut known as a beach fale.
Togitogiga Waterfall
Located in the village of Lotofaga on the southern coast of Upolu, Togitogiga Waterfall offers a refreshing retreat accessible via a short jungle hike. One of the highlights of Togitogiga is cooling off in one of its natural swimming pools. The Samoan people often hold ceremonies, rituals, and gatherings at the falls.
Mount Vaea
Hike to the summit of Mount Vaea to pay homage to the famous Scottish author, Robert Louis Stevenson. He spent the last four years of his life in Samoa and had chosen the mountaintop as his final resting place. The path to his grave is known as the ‘Road of Loving Hearts’ and it takes about an hour to ascend by foot. This site draws visitors from around the world who come to honour the author.
Those not up for a challenging hike can swim with endangered sea turtles at the Samoa Turtle Sanctuary in Sato'alepai Village on Savai'i. You’ll get the chance to learn about their life cycle, behaviour, and habitat, as well as get the opportunity to feed and swim alongside these magnificent creatures. The sanctuary looks after turtles that have been accidentally caught in nets by fishing boats.
Further support the sanctuary’s conservation efforts by purchasing souvenirs and merchandise from the onsite gift shop, with proceeds directly benefiting the sanctuary's conservation programs.
Cultural attractions to experience
Samoa Cultural Village
You can gain a deeper appreciation for the rich cultural heritage and vibrant traditions of the Samoan people by incorporating cultural attractions into your itinerary. Visiting a traditional Samoan village will see you learning an overview of Samoan customs, traditions, and daily life. Experience a warm welcome ceremony, participate in cultural activities such as weaving and cooking demonstrations, and interact with local villagers to gain insights into their way of life.
Fiafia Nights
Fiafia Nights are lively celebrations of music, dance, and traditional food. Feast on delicious Samoan dishes such as palusami which consists of cooked coconut cream wrapped in taro leaves. You may be able to witness traditional Samoan dance performances such as the Siva Samoa or fire knife dance, known as Siva Afi.
These lively events are not just limited to specific occasions; they can happen after sporting events, on saints' days, or during the festive Christmas period. But guess what? You don't have to wait for a special day to experience the magic of a Fiafia night in Samoa!
Many hotels and resorts host their own Fiafia nights for guests, with some scheduling them on Thursdays and others on Fridays or Saturdays.
Tattooing traditions
Learn about the ancient art of Samoan tattooing, known as tatau, which holds deep cultural significance in Samoan society. Visit a local tattoo studio or cultural centre to witness tattooing demonstrations and hear local legends about the symbolism and rituals associated with traditional Samoan tattoos.
Robert Louis Stevenson Museum
We have already mentioned that Treasure Island author Robert Louis Stevenson was laid to rest on the summit of Mount Vaea, but there is also a museum in Samoa that showcases Stevenson's life and works in Samoa, including his contributions toto Samoan culture and his impact on the local community.
The museum is housed within Stevenson's former residence Vailima, where guided tours lead you through the estate, from the beautifully restored rooms - including Stevenson’s study, bedroom, library, and other artefacts - to the stunning gardens that surround the property. The museum welcomes visitors from Monday to Friday, 9:00 am to 4:30 pm, and on Saturdays from 9:00 am until noon.
Cultural workshops
Consider booking a cultural workshop or class if available to learn traditional Samoan arts and crafts such as siapo tapa cloth making, weaving, and wood carving. These hands-on experiences provide an opportunity to connect with local artisans and create your own unique Samoan souvenirs to take home.